EXECUTIVE ADVISORY
DELIVER RESULTS
Transformation Mobilisation & Adoption
Mobilise leaders, managers and teams around the adoption required for measurable results.
Change is not communication alone. Sustainable transformation requires visible leadership, equipped managers and a clear connection between what people do differently and the results the organisation needs.
When this applies
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People lack clarity on what must change, why it matters or what is expected of them.
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Leaders sponsor the transformation inconsistently, while managers lack the support to mobilise their teams.
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Activity is being measured, but behavioural change and business results remain unclear.

Make transformation visible in what leaders, managers and teams actually do.
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Clear adoption outcomes, expected behaviours and meaningful indicators connected to business results.
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Visible leadership sponsorship and a focused manager-activation plan.
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A clear view of where adoption is progressing, where it is stalling and what needs to be reinforced.
How the engagement works
1. Assess and define
Identify adoption barriers and clarify what leaders, managers and teams need to understand, do and sustain.
2. Activate the organisation
Equip leaders and managers with the actions, conversations and support required to mobilise their teams.
3. Measure and reinforce
Track adoption, listen to feedback and adjust the intervention as the transformation progresses.
Typical engagement
Typically eight to twelve weeks, or an integrated transformation workstream, combining:
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stakeholder and readiness insights;
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leadership and manager activation;
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adoption tracking and regular progress reviews
Every engagement is led directly by Marianne Fraiture and builds from the organisation's existing strategy, evidence and ways of working.
The engagement builds from existing transformation and change initiatives, strengthening what is required to achieve adoption and results.
Selected experience behind the work
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A unified commercial strategy, governance model and resource allocation approach implemented across 60 markets.
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A global transformation journey engaging more than 30% of the workforce.
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More than 150 technological innovation opportunities assessed, with three progressing into start-ups.